It’s that time of year! Its still cold and stormy in most places, but in a few weeks baseball and farmers markers will be in full swing! Plan now and be prepared for your outdoor events to get a head start on your competitors! There are so many ways to advertise your business or product, it can be overwhelming. The ability to advertise without approaching someone or before they even step foot into your store or booth is a huge competitive advantage. Strategic advertising will get attention and draw in customers which will only help your business grow. Outdoor advertising best practices can be achieved in a variety of ways, not only in style but size and portability as well. Start with proper products and effective design to create a perfect outdoor booth space!
How to choose the right outdoor advertising products
The most basic and simple outdoor sign is an A frame. Signicade A Frame outdoor sidewalk signs are super simple, lightweight, and professional. They are a very sturdy sign and hold up in all kinds of weather. The graphic is fade resistant. It is a taller A frame making it more visible. It is easy to assemble and comes in single or double sided graphics. Apex is another A frame outdoor sidewalk sign. It isn’t as tall but it has no assembly or parts and that just makes it simple and user friendly.
The Signicade A Frame is a great starting point for people on a budget. Although it is plastic, it is very durable. Both the Signicade and Apex make great choices for Real Estate Agents or anyone else who need to pack up their signs daily or weekly. The Monsoon is a huge version of an A frame but acts more like a billboard. Its the same concept but on a larger scale. It is just under 3 feet high and over 5 feet long but still under 25lbs. You can still use this for a store front but would also be great at a Church, Camp, Day Care, or Athletic Clubs.
Choosing the right size
When trying to reach a larger audience with outdoor signs, height is crucial. Often times smaller signs can be overlooked due to foot or car traffic or just due to its size depending on your location. Zoom Flags are an amazing and simple way to get your business name seen. Print your graphic in an eye catching color and get it above the crowd so passing cars and people walking by can always see it. Zoom flags come in 9, 11, 15 and 18 foot heights and come with different types of bases you can purchase depending on your need.
In that same category you can also get the Mondo flag pole which is taller and just all around solid sturdy. It is offered in 13, 17 and 23ft heights. The price includes a heavy duty water/sand base and the flag is meant to make a huge statement. Wild Dancer Mini is a nice compromise of the two. The heavy duty similarities of the Mondo with the size options of the zoom. The Wind Dancer is offered in 8ft and 13 foot options.
Best Practices – Outdoor banner stands
The Thunder outdoor banner stand is a great option for store fronts. It has perpendicular feet you lock into place, a pole and a retractable graphic the hooks into place. The Blizzard is similar in style but has a fill base, easy hook on graphic and adjustable height and width frames to keep the graphic tight and always looking nice. The Outdoor Bubble Poster is another competitor with easy setup but fixed dimensions with a bigger base, giving it a larger footprint, but more sturdy. Printing is available for the base which is a huge upgrade over many other outdoor banner stands.
There are some extreme differences and options in outdoor advertising. The Parkway Street Pole Banner is a great solution for mounting printed graphics to any fixed pole. They are ideal for community events for holidays, parades, and sporting events. Use the parkway for light poles in parking lots, stadiums, and arenas!
Outdoor Canopies and Event Tents
The outdoor canopy is the center point for any effective outdoor event. All other product selection are built around the event tent. Zoom outdoor event tents include multiple sizes, printed walls, lighting kits, accessories, and flag attachments! We also carry the Casita and Showstopper product lines which include even more size and accessory options! It is worth every penny to invest in a full color custom canopy to effectively advertise your brand. With a full color canopy we can match company pantone colors, print photos, full color logos, basically any digital design can print on the canopy! For outdoor advertising best practices, use a flag attachment accessory to attach a printed flag to the tent to add additional height to the tent! Check out the Zoom tent product video for additional details on outdoor canopies and event tents!
It really doesn’t matter what or where you are advertising, there are plenty of options. Big and sturdy, can still mean easy setup and portable. Small and simple can still mean durable and eye-catching. Outdoor advertising best practices start with the right products and great graphic design. Combine multiple products and create an advertising campaign that will stand out among all other exhibitors!