Trade shows, events, and conferences are one of the largest drivers of new clients for many businesses. However, costs are very high for face to face marketing opportunities so most business are very strict on their budgets to ensure the event produces ROI. Portable trade show flooring offers many benefits that make is easier to achieve ROI while upgrading your booth space. In this post we will cover 5 Ways to Maximize ROI with Trade Show Flooring! Portable flooring is not an expense, it is an investment if done right. Create a booth space that welcomes your clients with cohesive flooring that matches your booth theme, while increasing your profitability at each event!
Proper Care and Maintenance
If you want to achieve maximum ROI on portable flooring, or any asset for that manner, proper care and maintenance is key. Trade show flooring has some unique maintenance routines that extend the life of your flooring to maximize its use and reducing cost per show. Make sure to follow these guidelines:
- Properly Clean the Floor After Each Use
- Store in a Climate Controlled Environment
- Use a Hard Shipping Case
- Install and Dismantle as Directed
Trade show flooring is not indestructible. Many of the features that make it portable, also make it less durable than a permanently installed floor. However, with proper care it can be as durable as any flooring product. Extreme heat, cold, or humidity can produce mold, warp, or degradation so store the flooring at all times in a place with climate and humidity controls. Clean your floor and follow the manufacturer recommended installation techniques to further extend the life of your floor. Finally, make sure to use a hard shipping case or custom crate to ensure the floor is not damaged during transport! Check out this product video to find out more about our flooring options!
Correct Color and Texture Choice
Color and finish choice play a huge role with ROI implications. As we will cover shortly, a great way to increase ROI with any product is to use it for a variety of purposes. As in our recent post, Custom Booth Design Tips, we cover the importance of designing a trade show booth with multiple uses in mind. Flooring carries the same mindset. When choosing a color and finish, make sure to consider how this floor will work for other events. If you choose a fairly neutral color that works within your brand guidelines, the floor can work at any event, including your office space! Think to the future, will you change your booth graphics? Most likely. So make sure your flooring will work in cohesion with a variety of color themes instead of picking a specific color floor that only works with one custom design.
Purchase A Large Volume Upfront
Volume discounts are always a great way to achieve great ROI. Getting a product at a reduced rate instantly increases the turnover timeline on your initial investment. It’s a great idea to look to the future when deciding on a portable floor purchase. What is the largest event you exhibit at? We recommend to purchase enough flooring for your largest event at a discounted rate, and use that same floor for all your smaller events as well! This increases your buying power and also removes headaches from trying to match dye lots when purchasing additional flooring at a later date. In some cases, you can pull enough flooring to use at multiple events when they overlap!
Use in Multiple Environments
Using the same product for a variety of events is just plain smart. Why purchase multiple floors when one floor will work in multiple circumstances? When looking into a flooring purchase, consider all areas of your business where portable flooring would be helpful. This could include:
- Trade Shows and Other Indoor Events
- Outdoor Events
- Kiosks
- Retail, Office, and Commercial Locations
The best way to maximize your ROI is to purchase a floor that works in each of these scenarios. Size, texture, and color all play a huge role in selecting a floor that will work for you. Interlocking trade show flooring includes built in padding and an optional beveled edge, so this is a great comfort increaser in an office setting. Its also great if you are on the road and giving presentations. Set up a small section of trade show flooring to relive the pressure on your joints! You will be in a better mood thus making your presentations more effective!
Logistics and Storage
When considering a flooring option for your next event, consider how these flooring options will ship and store. Depending on your storage location and current booth materials, some flooring options may work better than others. In our post, Interlocking vs. Rollable Flooring, we go over, in depth, many of the differences in logistics for these two different styles of flooring. The main difference is that interlocking tiles pack into 2′ x 2′ boxes that are easier to store and handle. Compared to rollable flooring, which uses shipping tubes that are typically 5′ long. Depending on your current booth set up, one of these options may ship more conveniently than the other. Choose a flooring option that fits into your current trade show crate, or can easy stack on a pallet. If you set up and ship your booth materials yourself, interlocking flooring is going to be the best option for you!
Did these 5 Ways to Maximize ROI with Trade Show Flooring change your opinion of adding trade show flooring to your event materials? Contact Creative Imaging Displays to discuss our wide variety of flooring options and we can match you with the correct product! Our non-commission, custom focused business model puts our customers needs first!