Creative Imaging Displays offers an archive of free trade show resources including infographics! These infographics visually illustrate marketing and trade show tips in a way that make it easy to understand. There are proven methods and strategies in marketing that yield results time and time again. Face to face marketing has specific nuances that require companies to look at this form of marketing through a different lens. We have developed a great line up of free infographics for trade show exhibitors to help everyone excel in the industry! Face to face marketing is still one of the most effective means of acquiring new clients, especially large clients. Trade shows typically contain some of the most important decision makers from the largest companies! Don’t get left behind! Check out these infographics before your next trade show!
Elevator Pitch Infographic
One of our most popular infographics is the “How to Give a Great Elevator Pitch” infographic. An elevator pitch is a sales technique where the presenter uses a strategic series of points that build on each other to eventually reach the culmination of the presentation that leads to a call to action. This SalesForce blog post covers 7 examples of elevator pitch strategies. An elevator pitch starts with establishing your goal. Some potential goals of an elevator pitch could include selling a product, signing new clients, securing a new job position, or selling an idea or policy. Most business owners, politicians, and job applicants use some sort of elevator pitch strategy on a daily basis. Mastering these skills can make or break the outcome of your presentation.
Trade Show Booth Etiquette
In 2024, it is more important than ever to pay close attention to your booth staff’s trade show etiquette. In an age of multi-cultural and diverse opinions, it is critical to maintain a cohesive etiquette within your booth. This can include keeping the booth space clean, maintaining a professional appearance, and talking to attendees with honor and respect. Our infographic on trade show etiquette is a great starting point to figuring out this strategy for your company. Many trade shows include international clients that operate business differently than companies in the United States. For example, handing and receiving a business card with both hands, looking intently at the business card, and handling with respect is a cultural norm in many countries. Missing the mark on these cultural norms could cost you a huge client.
After the Trade Show
Many exhibitors forget that follow up after the trade show can be as, or more important that pre-show and post-show trade show marketing. Our after the trade show infographic covers stats and strategies to help exhibitors see the importance of after show marketing along with ways to effectively land sales. Reaching out to clients via email, phone calls, and social media are great methods of communication to follow up in a personal way. To make after show marketing successful it is very important to set yourself up for success at the show.
A great strategy includes engaging with attendees and creating a unique dialogue that you can note after the interaction. For example, show interest in the attendee on a personal level. You can ask them amount their hobbies, pets, or travel to the event. Each attendee will have a unique story if you are able to get them to open up. If you take effective notes you can use this personal information to stand out after the show. Most attendees will get an avalanche of generic emails from exhibitors.
It’s good to wait a few days after the show to send a personal email to the client, and make sure to site the unique conversation from the show. If the attendee opened up about a grueling travel experience to the show, you can open up by stating “I wanted to follow up and make sure your travels home went smoothly, and you didn’t experience those same hurdles getting to the show.” This is a generic example, but you get the point. Make the email personal so it will stand our from every other exhibitor.
How to Attract Trade Show Attendees
One of the most important infographics we offer is the How to Attract Trade Show Attendees Infographic. This includes a combination of pre-show and at-show marketing strategies that engages attendees and draws them to your booth space. Social media, email blasts, and direct phone calls are great ways to use technology to inform attendees of your presence at the trade show. Offering a charging station, trade show giveaways, and selfie opportunities can draw attendees to your space in large numbers. During the show its important to offer entertainment, valuable giveaways, and friendly booth staff that attract all attendees and motivate them to stop and find out about your company.
What did you think about our free Infographics For Trade Show Exhibitors? Check out all of our infographics to get even more advice to improve your trade show ROI. We also have a variety of blog posts like, Creating the Perfect Booth Space with Portable Modular Displays, that highlight great display products in detail! Creative Imaging Displays offers a wide variety of trade show booths for all exhibitors. Rental displays, backlit displays, and trade show accessories are a critical component to your trade show strategy. Contact us today for a free consultation to find the perfect marketing products that are within your budget!