The benefits of events has remained consistent over the decades. An event, like a trade show, is a central hub for niche areas of the business world, which bring all stakeholders in the industry to one location. With social media, the internet, and video streaming, it may seem like events are a thing of the past. They are expensive, time consuming, and often stressful. So why are events still so popular and consistently sold out? All the benefits of social media and the internet also have downsides. Most buyers are constantly bombarded with email blasts, phone calls, social media inquiries, and zoom meeting requests. In many cases all this technology actually makes it harder to reach qualified buyers and customers. However, face to face events continue to be the best place to reach the most qualified buyers and other industry professionals. Check out these 5 Reasons to Attend Events in 2025 to level up your business!
1. New Clients
The most obvious benefit to a business event is the opportunity to meet a new client. The majority of exhibitors engage in marketing events to attract new customers to their business. In most cases, the entire purpose of an event is to connect buyers and sellers in a particular industry. For a company to exhibit or attended an event requires a great deal of resources. Than means the buyers and sellers at these events are serious. It is seldom to walk away from an event like a trade show without at least one new client. If you attend the right show, with the right product, with great marketing resources, it can be just what you need to get your company off the ground! Check out this great infographic on attracting trade show attendees to ensure you are prepared! Make sure to consider trade show events as one of the options to increase sales for 2025!
2. Meeting Industry Professionals
Business events often attract industry professionals for a number of reasons. This can include stakeholders in the industry like investors, content creators, suppliers, and distributors. An industry event is a great opportunity for any professional in the industry to observe the players in the market and to gauge where the industry is heading. Additionally, many of these professionals are called to speak or present at these events. Visit the event’s webpage to view the full line up of speakers, exhibitors, and presenters to learn more about the wide range of professionals at your next event! For example, TCEA in February of 2025, is hosting a wide range of speakers including comedians, educators, and coaches!
3. Content Creation for Other Marketing Efforts
Events are perfect for creating content, social media engagement, and organic marketing materials. Live streaming, customer testimonials, surveys, and video content are just a few of the great opportunities to gather marketing materials. Additionally, feedback and networking with industry professionals offers another level of company feedback and content opportunity. Many companies write blogs, create YouTube videos, and send out email blasts using content from the show itself. These events are perfect photo ops for your website, printed marketing materials, and social media posts.
4. Networking Opportunities
In every business, your network can make or break the long term sustainability of you business. It is important to know your competition, the supply chain, and stakeholders to fully understand your industry as a whole. Trade shows offer some of the best networking opportunities of any event. Most trade shows organize networking events after the show closes for the day. You can also organize your own networking event by hosting a dinner or activity to professionals in your industry. For more tips on how to effectively network at trade shows, check out this great post from the Trade Show Network!
5. Competitor Analysis
Trade Show events are the perfect opportunity to monitor your competitors. In order to effectively exhibit at a trade show, your company must divulge company details to secure new clients and promote the unique offerings of your company. This means you can analyze your competition efficiently at a trade show! When observing the competition make sure to note these basic points related to competitor analysis:
- Marketing theme, colors, design, and messaging
- Pricing, discounts, and promotions
- Available products and/or service options
- New or innovative products
- Exhibiting staff knowledge and sales abilities
Conducting a good faith, basic competitor analysis at trade shows is an efficient way to see where you stand in the industry. Maybe it will confirm that your are leader in your industry, or it may expose some weak points in your company. Events are the best places to size up the competition. So either attend or exhibit at industry events to stay in the loop and keep your company relevant!
The Best Exhibiting Products for 2025
For those of you that are exhibitors and plan to continue exhibiting in 2025, make sure you are keeping your booth looking fresh for new clients. Creative Imaging Displays is an industry leader in portable and custom trade show marketing booths. Most exhibitors are switching to backlit display systems and digital displays to increase attendee engagement. Additionally, accessories like charging stations and trade show towers have increased in popularity in the last few years. As an exhibitor, it is critical to make your booth space inviting, while effectively communicating your message. If the 5 Reasons to Attend Events in 2025 has you convinced to exhibit, make sure to have a great booth set up! Below are a few examples of some great products to consider for 2025!
Top 3 Trade Show Products for 2025
The Vector Fast Frame Light Box is a newly designed extrusion SEG (silicone edge graphic) system. It assembles in minutes while offering a modern, professional appearance, with minimal set up time. You can use 1 as a banner stand, or link multiple stands together to create a large banner wall!
The Formulate Charging Counter is another great solution to engage attendees. It offers a practical incentive to stop at your booth, while simultaneously branding you space with a custom graphic. Charging stations in general are great solutions to increase attendee engagement. However, the Formulate Charing Station offers branding, backlighting, and multiple charging locations! Also make sure to considering the Formulate Charging Tower!
Our newest light box display wall, the Ensemble Backlit Trade Show Display, is a perfect solution for 2025! The thin profile, lightweight frame, and curtain LED lighting system is ideal for trade shows and events. Multiple accessory options, fast turnaround, and easy assembly make this display a no brainer! Additionally, we offer multiple size options and non-backlit versions!
After reading 5 Reasons to Attend Events in 2025 are you convinced to exhibit and attend more events? Let us know in the comments below! For more great resources to make you events successful, check out the 2025 trade show preparation checklist to set yourself up for success!