In 2024 it is harder than ever to find unique ways to stand out at marketing events. The introduction of digital displays, full color graphics, and affordable price points make it easier than ever for most exhibitors to attain a great looking trade show booth. In past years, a well designed fabric backwall would set your company apart. Today, nearly every exhibitor uses a graphic backdrop along with a variety of accessories to create a great looking trade show booth. So the question remains, how can I stand out at a marketing event without breaking the budget? In today’s post we will cover 5 Benefits of Portable Modular Counters and how to use them to level up your brand presence! Portable trade show counters are functional, affordable, and versatile. They offer one of the highest ROI potentials of any portable marketing display!
Benefits Beyond Trade Shows
Portable Modular Counters offer many benefits beyond trade shows. They work great in any environment where your brand presence is required. This can include your retail or office space, product demo events, outside sales, and kiosks. If you have been to a major grocery store or warehouse like Costco, you have probably noticed products like the Hop Up Counter, used by vendors to showcase a particular product. A graphic counter identifies your brand quickly to draw in clients, while also turning away clients who have no interest in your product. This is a great tool to naturally select the best potential customers. The other benefit of a branded counter is the brand association to your product. If someone stops for a quick food sample, they will look at your brand as they are testing your product. This association makes it easier to establish your brand, especially for new companies.
In an age of endless options and too many choices, simple brand recognition can assist customers in choosing your product over another. This same philosophy is used in political campaigns. Campaign signs are posted with the intention of creating brand recognition for a particular candidate. This brand recognition can be enough to secure a large amount of additional votes. Most voters are uniformed, just like consumers, and they make their choice based on emotion. When deciding between a handful of options, with minimal research, many times we will select an option that we recognize. That is where brand recognition is critical. A portable modular counter is a perfect “campaign sign” to take with you everywhere you go!
Functionality in Marketing
Portable trade show counters make marketing functional. Nearly every portable counter we sell has some level of storage and usable countertop space. The Hybrid Pro modular counter 12 is a locking counter with storage. This counter offers a great marketing presence with additional functional elements that make marketing more effective. Quick access to devices, marketing materials, and samples ensure you always have what you need. The locking counter is perfect if you need to step away from your post for a moment. Increased functionality directly ties into the success of a marketing event so make sure to incorporate a portable counter into your marketing line up!
If you are looking for a portable backwall in addition to a counter, make sure to check out the recent post “How to Choose the Correct Portable Display in 2024” to find the perfect display for your company!
Add a Backlit Element
A portable light box counter is the perfect solution to add a low cost backlit element to your booth space! Many exhibitors are turning to backlit display walls to level up their trade show presence. However, many exhibitors have a great booth and are reluctant to invest into a new backlit display wall. The Vector Fast Frame Light Box Counter is a great addition to your booth! The pop up extrusion frame makes it easy to assemble, while the affordable price point makes it attainable to any exhibitor. In a past blog post, Unintended Consequences of Light Boxes and Interactive Displays at Trade Shows, we discuss the benefits of light box displays in face to face marketing.
Adding a backlit element to your booth produces the “moth to the flame” effect that naturally draws in attendees. If you are an exhibitor it is essential to incorporate elements that draw attendees to you booth. A light box counter is the perfect solution to accentuate your booth design for a minimal investment!
Portable Charging Stations
An additional benefit of portable trade show counters is the versatile options available to draw in attendees. Portable Charging Station counters offer a great incentive for customers to approach your exhibit. Offer free device charging to customers and attendees to get them to stick around for few minutes. In that time frame you can hand out samples and marketing materials. Additionally, many of these charging station counters include backlighting! The Formulate Charging Counter is a great solution for any marketing event!
Exhibiting and marketing is about communicating value to potential customers. If the perceived value of your product or service adds value to the potential customer, that is where you land a new client. Offering value at an event, like a charging station, sends a strong subliminal message to potential customers that your company is here to offer value, in a variety of ways. Pair a charging station with a valuable giveaway and marketing brochure to make a big impact!
Shipping Case Counters
If functionality is a key component of your marketing strategy, make sure to consider shipping cases that convert into podiums! If you need a portable counter, but also need a shipping container, you can get both in one product! The OCX case and OCE case offer a wood top and graphic case wrap to turn these durable shipping cases into a functional podium! You can store and ship all your swag, marketing materials, and other display products in one of these cases. Additionally, systems like the Expand podium case offer a complete counter system with built in shelving and a large graphic. Case to counter systems save you time and money upfront and in the long run, so make sure to consider this option when looking for your next portable trade show counter!
The 5 Benefits of Portable Modular Counters are clear. If you need to step up your marketing appearance with a small initial investment, make sure to work with Creative Imaging Displays to achieve all of your trade show marketing goals!
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