Trade shows in 2024 are more expensive than ever. Well, pretty much everything is. That means budgeting, strategic planning, and resourcefulness are more important than ever when booking a trade show space. Show costs typically exceed the cost of your booth and marketing products for the show which leaves a small budget remaining to make your booth space attractive to exhibitors. Creating the Perfect Booth Space with Portable Modular Displays is a perfect solution to get the best bang for your buck. Creative Imaging Displays specializes in quality, portable display products that fit within most exhibiting budgets. Using a strategic combination of products will leave your booth space looking great, while keeping your budget in tact. In our post today we will cover the different products available to complete your booth space and how to leverage them to increase ROI at every event!
The Center of your Booth is the Backwall Display
Creating the perfect booth space starts with your backwall display. In 2024, there are countless backwall options available, most at great price points. In a recent post, How to Choose the Correct Portable Display in 2024, we cover these options in depth. It is important to build your entire booth space based on the look and feel of your backwall display. Believe it or not, there are many backwall options with a variety of appearances. Additionally, your graphic design of the backwall plays a part in the overall booth design. In this post we will break down three main categories of backwalls to steer you in the right direction!
Modern Booth Displays
Many exhibitors in 2024 are choosing modern style displays to create a clean look that maximizes the viewable area of the custom designed graphic. The Vector Frame Light Box is a thin frame, clean line backwall that utilizes aluminum extrusion and SEG for a modern seamless addition to your booth space. This system is also available in a non-backlit version that offers a frame that is only 2″ thick! Extrusion frame display systems offer the minimalist look many companies are looking for in 2024. The main focus is on the graphic and the brand, while the display structure portrays a high end, expensive appearance. Modern displays are great for tech companies, healthcare, and marketing agencies to name a few!
Multi-Panel Display Systems
Another advancement in display technology is the multi-panel display system. In this category we have a wide variety of options with very different visual aesthetics. One of the most popular options is the Modulate Stretch Fabric System which uses a magnetic frame system to combine different size and style panels to create a multi-dimensional backdrop! Another great solution is the BrightLine series of backlit displays. These backlit multi-panel systems use a combination of different shapes, heights, and widths to create a custom looking display with stock configurations. Choose from a variety of pre-designed kits or use a combination of different panels to create your own custom booth! The best part is that there are no custom design fees or production times for a custom configuration! Monitor mounts, shelving, and waterfall panels are a few of the great options available to customize your display!
Traditional Trade Show Displays
Now I am starting to feel old. Traditional trade show displays include systems like the RPL and Coyote. These systems use an accordion style frame with either graphic panels, or single piece stretch fabric graphic to create a backwall with a 12″-14″ footprint. In the late 2000’s these displays were groundbreaking and helped exhibitors look professional at a reasonable price. In 2024, these displays are still popular, but are considered legacy products that will eventually phase out in favor of modern frame systems. However, these booths offer a unique look that is ideal for many booth space designs. Many of these backwall offer a more “substantial” appearance that adds weight to your booth design. Agriculture, manufacturing, and transportation are a few industry that may benefit from this style booth display!
Portable Flooring Elevates Your Booth Space
One of the most underrated aspects of a booth space is quality flooring. Portable flooring makes it possible to bring your own, high quality flooring to your event. ROI is realized after only two shows in most cases while creating a unique space that is different from other exhibitors that rent flooring from the venue. Renting flooring from the venue limits your choices and prevents your company from looking unique. Our large selection of trade show flooring makes it possible to design a cohesive space that will look different from the majority of exhibitors. Vinyl, carpet, turf, and printed flooring are a few of the options available, and each options offers a large selection of color and texture choices.
Trade Show Accessories Engage Attendees
A great backwall and unique flooring is a great start to an amazing booth space. However, exhibitor engagement is the critical component that sets exhibitors apart. Trade show accessories are intended to add flare to your booth space that entices attendees to stop and learn more. Products like the Formulate Charging Counter offer a great incentive for attendees to stop at your booth and listen to your sales pitch.
Additionally, trade show accessories dress up your booth in simple, yet effect ways. Custom printed table throws make any folding table a branding opportunity, while polishing off your booth space. Fabric tension counters are perfect to create a low cost, branded reception area for attendees. We offer a variety of sizes and style to match any booth theme! In our most recent post, 5 benefits of portable modular counters, we cover many different products and how to best utilize them to maximize ROI!
Creating the Perfect Booth Space with Portable Modular Displays is practical, affordable, and easy with the large selection and expert staff at Creative Imaging Displays. We encourage you to contact us to find out more about how we can help you create your perfect booth space without breaking the budget. Our no-pressure sales team is here to help you find the right booth at the right price!