Every company aims to maximize their Return on Investment (ROI) and trade show events are no different. Our info-graphic, After the Trade Show, outlines the best techniques to remember when following up with potential clients once the trade show has ended. This is vitally important because your company wants to insure that potential clients remember your company. Attendees see and talk to a variety of people at trade show events and your company is the one that should stand out. Following up after the trade show is one of the key areas to insure successful lead generation. Many companies spend a lot of time and money to make sure the trade show they attended was successful and following up with leads will help ensure all that time wasn’t in vain.