To build off of our last article, “Is it REALLY eco-friendly?“, it’s time to get precise about what the trade show industry and Creative Imaging Displays are doing to reduce environmental waste. We like to focus directly on efforts that reduce raw material usage, recycle existing raw materials, reduce pollution, energy consumption, and landfill waste. The trade show industry as a whole has been labeled over and over as one of the most wasteful industries, specifically when it comes to landfill waste. We do not take this lightly. Creative Imaging Displays and the entire supply chain has and continues to make great strides to reduce waste and pollution. How EXACTLY is the trade show industry reducing environmental waste? We are going to cover the top 5 ways we do this everyday!
As we continue our journey behind the scenes of the trade show industry, it’s time to get real about eco friendly products. In 2023, many companies have adopted ESG (environmental and social governance) standards and other company requirements to produce and buy materials that are more “eco-friendly.” If you look beneath the surface, most of these efforts are simply marketing techniques to give the appearance that a company or corporation genuinely cares about the conservation of the environment. Many of these efforts are not eco-friendly, and even more harmful to the environment than traditional manufacturing processes. One of the biggest debates currently is the debate on electric cars.
Due to the manufacturing process of current battery technology, it is dirty, expensive, and very fossil fuel intensive to extract raw material, transport the materials, manufacture, and disposal of batteries. Additionally, many electric vehicles are charged using fossil fuel power sources. However, fossil fuel powered vehicles are also bad for the environment as a whole. So are some of these “green energy” solutions really helping? It’s a complicated and nuanced topic that most skim over. This same methodology applies to all manufacturing, including the trade show industry. The questions is: Is it REALLY eco-friendly? Or just a marketing façade? Let’s figure it out!
When one needs to introduce a new product to the public or a target market, one of the best ways to do so is by displaying and demonstrating it at a trade show. It gives perspective customers a chance to look at the product up close and perhaps understand the concepts behind it. But to have a successful product showing, having a new or innovative variation on an old product is simply not enough; one must also have effective trade show displays and the right supplies to create them. Building the Ultimate Trade Show Booth is not easy feat, however Creative Imaging Displays has the knowledge and product lines to make this happen!
Customers arrive at trade shows with the hope of finding new fantastic brands that can address their needs. In years past, all that was required to have an outstanding trade show booth was a quality printer and a pen and pencil to write down contact information for those interested in your company. Today, technology has begun to play an increasingly prominent role, leading many to wonder how necessary these latest advancements are for success. Is Technology a Must-Have for Your Trade Show Booth? Let’s find out!
The trade show industry is changing. For years now, companies throughout the industry are acknowledging the wasteful nature of trade shows. To combat the excessive waste in the industry, all of us are utilizing the most eco-friendly production methods available. Additionally, the industry as a whole is actively participating in programs to continue to lower waste, improve safety, and reduce pollution. Is this important to you? It is to us! Let’s go over some of the eco-friendly trade show displays we currently offer, as well as where we are planning to go in the near future!