Marketing is the essential force behind every small and start up business. It’s the only way to attract clients and actually make the business successful. Effective marketing for small business is the key ingredient in a successful and profitable marketing campaign. Anyone can launch a huge, high cost campaign that will capture attention, but the key for a small or startup company is to market in a smart and cost effective manner. There are many limitations small or startup companies face when approaching a marketing campaign. They can include:
- Small Budget
- Little to no data on industry trends(in niche industry)
- No company recognition
- Little to no company history
- Lack of marketing knowledge
We will discuss these 5 key elements that can affect a small business marketing campaign and offer advice on how to overcome these common pitfalls.
Trade shows have been a great solution to help small businesses expand their market share for years. It’s one of the few marketing strategies that allow a large number of prospective buyers to have access to a company. Small business and trade shows go hand in hand. The high cost of a trade show is often a deterrent for many small companies, but in the right industry it can be a stepping stone to greater sales and exposure. There are some key features a small business needs to look for to create an effective trade show: image, presentation, company information, and follow up.
This summer we took a tour behind the scenes of the trade show industry. We covered many topics including Made in the USA, custom capabilities, and eco-friendly trade show displays. However, now it’s time to learn the truth about the trade show industry. I have been in the trade show industry for 16 years and now, I am finally ready to reveal all the things the experts don’t want you to know! These secrets will blow the lid off the events industry! From this day forward things will never be the same. It’s time. Revealed: What Trade Show Experts Aren’t Telling You.
Like most industries today, the evolution of trade show technology has been rapid over the last half century. Providing an engaging experience to trade show attendees has remained the consistent goal, with each year bringing forth new enhancements. Trade Show Technology in 2023 is exciting and revolutionary! However, it is nothing compared to where the industry is heading! Let’s get into some of the current technological advancements that will help you today!
The trade show industry is changing. For years now, companies throughout the industry are acknowledging the wasteful nature of trade shows. To combat the excessive waste in the industry, all of us are utilizing the most eco-friendly production methods available. Additionally, the industry as a whole is actively participating in programs to continue to lower waste, improve safety, and reduce pollution. Is this important to you? It is to us! Let’s go over some of the eco-friendly trade show displays we currently offer, as well as where we are planning to go in the near future!