To build off of our last article, “Is it REALLY eco-friendly?“, it’s time to get precise about what the trade show industry and Creative Imaging Displays are doing to reduce environmental waste. We like to focus directly on efforts that reduce raw material usage, recycle existing raw materials, reduce pollution, energy consumption, and landfill waste. The trade show industry as a whole has been labeled over and over as one of the most wasteful industries, specifically when it comes to landfill waste. We do not take this lightly. Creative Imaging Displays and the entire supply chain has and continues to make great strides to reduce waste and pollution. How EXACTLY is the trade show industry reducing environmental waste? We are going to cover the top 5 ways we do this everyday!
As we continue our journey behind the scenes of the trade show industry, it’s time to get real about eco friendly products. In 2023, many companies have adopted ESG (environmental and social governance) standards and other company requirements to produce and buy materials that are more “eco-friendly.” If you look beneath the surface, most of these efforts are simply marketing techniques to give the appearance that a company or corporation genuinely cares about the conservation of the environment. Many of these efforts are not eco-friendly, and even more harmful to the environment than traditional manufacturing processes. One of the biggest debates currently is the debate on electric cars.
Due to the manufacturing process of current battery technology, it is dirty, expensive, and very fossil fuel intensive to extract raw material, transport the materials, manufacture, and disposal of batteries. Additionally, many electric vehicles are charged using fossil fuel power sources. However, fossil fuel powered vehicles are also bad for the environment as a whole. So are some of these “green energy” solutions really helping? It’s a complicated and nuanced topic that most skim over. This same methodology applies to all manufacturing, including the trade show industry. The questions is: Is it REALLY eco-friendly? Or just a marketing façade? Let’s figure it out!
Going green with trade show displays is a growing trend among businesses. We have outlined 5 benefits of using eco-friendly materials in your trade show display to determine if it’s right for you! Companies want to help the environment and make a difference. They are seeking different products for trade show booths, and are using criteria around these points:
- Is it made of recycled products?
- Can it be recycled at the end of its life?
- Is it’s source material sustainable?
Going green can help businesses gain tangible and intangible benefits while helping the environment. It’s your company’s chance to re-think the items you take from show to show to reduce your carbon footprint, decrease your marketing costs, and enhance your company profile. An eco-friendly trade show strategy can bring you the five following benefits that last beyond a single show.