The 5 Best Ways to Take Advantage of a Small Expo
What is the value of attending a small trade show when you can meet a higher number of prospects at a large one? The answer lies in the actual demographic of the attendees. If you are a manufacturer of baby strollers and you attend a trade show for maternity stores, everyone at the show is an ideal prospect. Compared to showing up on the floor of a more general consumer goods exposition, the prospect of qualified, strong leads and purchases is much higher. Therefore, it is better to plan ahead. Here are 5 ways to take advantage of a small expo:
