Trade shows have been a great solution to help small businesses expand their market share for years. It’s one of the few marketing strategies that allow a large number of prospective buyers to have access to a company. Small business and trade shows go hand in hand. The high cost of a trade show is often a deterrent for many small companies, but in the right industry it can be a stepping stone to greater sales and exposure. There are some key features a small business needs to look for to create an effective trade show: image, presentation, company information, and follow up.