One of the hottest trends out right now is social networking with trade shows. Social media is one of the fastest ways to stay connected with the outside world. Additionally, it is also a useful tool for small business to grow. In our infographic, Using Social Networking and Your Trade Show, it outlines how to use social media in marketing your company at a trade show. Social Networking is a great way to connect to potential customers, and get information out to the mainstream public.
Understanding the purchasing habits of trade show attendees is a critical component of being a trade show exhibitor. When you have a trade show approaching, your focus should not only be on how your booth design stands out and shines from the competition, but ensuring it leaves a lasting impression on attendees when they leave. We have a great article on making a lasting impression to give more insights into this topic. Our infographic on trade show attendee purchasing habits provides insight into the psychology of attendees. Make sure to check out all of our infographics for great advice on trade shows, marketing, and small business!
Every company aims to maximize their Return on Investment (ROI) and trade show events are no different. Our info-graphic, After the Trade Show, outlines the best techniques to remember when following up with potential clients once the trade show has ended. This is vitally important because your company wants to insure that potential clients remember your company. Attendees see and talk to a variety of people at trade show events and your company is the one that should stand out. Following up after the trade show is one of the key areas to insure successful lead generation. Many companies spend a lot of time and money to make sure the trade show they attended was successful and following up with leads will help ensure all that time wasn’t in vain.