Trade shows can be a lucrative marketing effort for a majority of companies. However, there is a very high initial cost so it is very important to research everything involving the first trade show. Treat it like any other business venture with a strategy and well thought out plan. Do not re-invent the wheel! Check out these tips for first time exhibitors to start your exhibiting career ahead of the pack!
What is the value of attending a small trade show when you can meet a higher number of prospects at a large one? The answer lies in the actual demographic of the attendees. If you are a manufacturer of baby strollers and you attend a trade show for maternity stores, everyone at the show is an ideal prospect. Compared to showing up on the floor of a more general consumer goods exposition, the prospect of qualified, strong leads and purchases is much higher. Therefore, it is better to plan ahead. Here are 5 ways to take advantage of a small expo:
No business can survive without finding new customers, but sometimes it can be a challenge to know where to begin the search. From trade shows to social media, here are the 11 best ways to bring in new clients that you can begin using today.