he last few months we have gone over many aspects of outdoor exhibiting. This includes tips, best practices, new products, marketing strategies, and how to properly use event advertising materials. Now, we are in full swing with the spring and summer event season for 2023! As we wrap up our focus on outdoor events, it’s important to recap all the great things to remember for the 2023 outdoor event season. It’s time to find out how to have a successful outdoor event in 2023!
For many of us in the United States, the heat has returned and everyone is shifting to the summer mindset. That means store fronts and farmers markets are seeing huge increases in traffic right now! As you are setting up for the outdoor season, you should revisit your marketing strategy to maximize every effort during the summer marketing season. What are you selling? Is your product and service still relevant this year? Is your advertising speaking to your intended target audience? Asking and answering these questions is a great start! To prepare for the season let’s go over 5 advertising strategies for store fronts and farmers’ markets to maximize return!
Outdoor events have potential to bring in a large number of new clients while your are having a great time outdoors! Its critical to make sure you are maximizing ROI to make sure you can continue to work outside in the summer! Are you having a hard time getting people to stop at your booth? Are they asking “what do to do?” If this is the case, your design strategy may need work. Cluttered, confusing, or unappealing designs not only reduce traffic, but can actually repel attendees. After years in the industry we have seen a wide variety of designs and know which designs are effective. Let’s go over some graphic design tips for outdoor events before you design your outdoor event products!