For many of us in the United States, the heat has returned and everyone is shifting to the summer mindset. That means store fronts and farmers markets are seeing huge increases in traffic right now! As you are setting up for the outdoor season, you should revisit your marketing strategy to maximize every effort during the summer marketing season. What are you selling? Is your product and service still relevant this year? Is your advertising speaking to your intended target audience? Asking and answering these questions is a great start! To prepare for the season let’s go over 5 advertising strategies for store fronts and farmers’ markets to maximize return!
What is the value of attending a small trade show when you can meet a higher number of prospects at a large one? The answer lies in the actual demographic of the attendees. If you are a manufacturer of baby strollers and you attend a trade show for maternity stores, everyone at the show is an ideal prospect. Compared to showing up on the floor of a more general consumer goods exposition, the prospect of qualified, strong leads and purchases is much higher. Therefore, it is better to plan ahead. Here are 5 ways to take advantage of a small expo:
Outdoor events have potential to bring in a large number of new clients while your are having a great time outdoors! Its critical to make sure you are maximizing ROI to make sure you can continue to work outside in the summer! Are you having a hard time getting people to stop at your booth? Are they asking “what do to do?” If this is the case, your design strategy may need work. Cluttered, confusing, or unappealing designs not only reduce traffic, but can actually repel attendees. After years in the industry we have seen a wide variety of designs and know which designs are effective. Let’s go over some graphic design tips for outdoor events before you design your outdoor event products!