Effective trade show planning can be just as important as the show itself. Trade shows are a big undertaking, especially for first time exhibitors. Taking the time to create a plan of action is crucial when developing a trade show strategy. There is a great deal of work that needs to take place before and after shows which are easily forgotten. We have outlined 5 key steps for effective trade show planning in this article to provide insight into strategies that work.
- Find the correct trade show
- Develop a marketing plan
- Plan for the event itself
- Collect data during the show
- Log data to create an updated plan of action