Trade shows can be a competitive arena, and with the introduction of new technologies and eye-catching display options, trade show representatives need every advantage available to prove a standout in the crowd. Product demonstrations also offer a face-to-face, interactive environment for potential clients. Finally, they give exhibitors the best fighting chance for making their product or services memorable and marketable. Let’s find out more about advantages of product demonstrations at trade shows!
Going green with trade show displays is a growing trend among businesses. We have outlined 5 benefits of using eco-friendly materials in your trade show display to determine if it’s right for you! Companies want to help the environment and make a difference. They are seeking different products for trade show booths, and are using criteria around these points:
- Is it made of recycled products?
- Can it be recycled at the end of its life?
- Is it’s source material sustainable?
Going green can help businesses gain tangible and intangible benefits while helping the environment. It’s your company’s chance to re-think the items you take from show to show to reduce your carbon footprint, decrease your marketing costs, and enhance your company profile. An eco-friendly trade show strategy can bring you the five following benefits that last beyond a single show.
Setting up a booth at an industry trade show can undoubtedly pay off big-time for your company. But if your business is spending it’s money, time, and energy to set up a trade show display, it’s important that you follow some guidelines for trade show success. Here are 10 keys for trade show success that will elevate your trade show efforts!
What is the value of attending a small trade show when you can meet a higher number of prospects at a large one? The answer lies in the actual demographic of the attendees. If you are a manufacturer of baby strollers and you attend a trade show for maternity stores, everyone at the show is an ideal prospect. Compared to showing up on the floor of a more general consumer goods exposition, the prospect of qualified, strong leads and purchases is much higher. Therefore, it is better to plan ahead. Here are 5 ways to take advantage of a small expo: