Earlier, when we talked about how you use technology at trade shows, we started to realize that a follow up was necessary to address this topic in a broader sense. To further expound on the topic, we wanted to discuss the best ways to attract trade show attendees to your booth. We decided to build an infographic on how to attract trade attendees to you trade show booth space! Our infographics take many hours to develop and the information comes from decades of experience. We provide all this info to our customers for FREE! This is part of our commitment to offer a full spectrum of service!
Finding the right trade show booth space is one of the most important parts of exhibiting at a trade show. Some would even argue it is the single most important decision to have a successful show. When searching for your booth you should take many things into consideration about your business and your competitors. When searching for the perfect booth you must consider the following:
amount of traffic the booth will get
which competitors are close to you
the size of your booth
the location on the floor(corner booth, end booth, middle booth).
Trade shows can be a lucrative marketing effort for a majority of companies. However, there is a very high initial cost so it is very important to research everything involving the first trade show. Treat it like any other business venture with a strategy and well thought out plan. Do not re-invent the wheel! Check out these tips for first time exhibitors to start your exhibiting career ahead of the pack!
Setting up a booth at an industry trade show can undoubtedly pay off big-time for your company. But if your business is spending it’s money, time, and energy to set up a trade show display, it’s important that you follow some guidelines for trade show success. Here are 10 keys for trade show success that will elevate your trade show efforts!
What is the value of attending a small trade show when you can meet a higher number of prospects at a large one? The answer lies in the actual demographic of the attendees. If you are a manufacturer of baby strollers and you attend a trade show for maternity stores, everyone at the show is an ideal prospect. Compared to showing up on the floor of a more general consumer goods exposition, the prospect of qualified, strong leads and purchases is much higher. Therefore, it is better to plan ahead. Here are 5 ways to take advantage of a small expo:
