Sep 5, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
That’s a wrap! Thank you for following our summer content and going behind the scenes of the trade show industry with us! As we get into the busy part of the trade show season, we will switch to covering tips and advice for exhibitors. However, it’s worth doing a recap on many of the great posts we covered over the summer of 2023, and highlight some of the key points! We talked about products Made in the USA within the trade show industry, including local custom manufacturers! Additionally, we covered eco-friendly products including our ecoSmart line of sustainable exhibits produced in the PNW! Don’t forget about the post exposing all the secrets of the trade show industry! It’s time to wrap up behind the scenes and go over all the great content we added this summer!
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Aug 29, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
This summer we took a tour behind the scenes of the trade show industry. We covered many topics including Made in the USA, custom capabilities, and eco-friendly trade show displays. However, now it’s time to learn the truth about the trade show industry. I have been in the trade show industry for 16 years and now, I am finally ready to reveal all the things the experts don’t want you to know! These secrets will blow the lid off the events industry! From this day forward things will never be the same. It’s time. Revealed: What Trade Show Experts Aren’t Telling You.
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Aug 24, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
To build off of our last article, “Is it REALLY eco-friendly?“, it’s time to get precise about what the trade show industry and Creative Imaging Displays are doing to reduce environmental waste. We like to focus directly on efforts that reduce raw material usage, recycle existing raw materials, reduce pollution, energy consumption, and landfill waste. The trade show industry as a whole has been labeled over and over as one of the most wasteful industries, specifically when it comes to landfill waste. We do not take this lightly. Creative Imaging Displays and the entire supply chain has and continues to make great strides to reduce waste and pollution. How EXACTLY is the trade show industry reducing environmental waste? We are going to cover the top 5 ways we do this everyday!
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Aug 22, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
As we continue our journey behind the scenes of the trade show industry, it’s time to get real about eco friendly products. In 2023, many companies have adopted ESG (environmental and social governance) standards and other company requirements to produce and buy materials that are more “eco-friendly.” If you look beneath the surface, most of these efforts are simply marketing techniques to give the appearance that a company or corporation genuinely cares about the conservation of the environment. Many of these efforts are not eco-friendly, and even more harmful to the environment than traditional manufacturing processes. One of the biggest debates currently is the debate on electric cars.
Due to the manufacturing process of current battery technology, it is dirty, expensive, and very fossil fuel intensive to extract raw material, transport the materials, manufacture, and disposal of batteries. Additionally, many electric vehicles are charged using fossil fuel power sources. However, fossil fuel powered vehicles are also bad for the environment as a whole. So are some of these “green energy” solutions really helping? It’s a complicated and nuanced topic that most skim over. This same methodology applies to all manufacturing, including the trade show industry. The questions is: Is it REALLY eco-friendly? Or just a marketing façade? Let’s figure it out!
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Aug 10, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
Customers arrive at trade shows with the hope of finding new fantastic brands that can address their needs. In years past, all that was required to have an outstanding trade show booth was a quality printer and a pen and pencil to write down contact information for those interested in your company. Today, technology has begun to play an increasingly prominent role, leading many to wonder how necessary these latest advancements are for success. Is Technology a Must-Have for Your Trade Show Booth? Let’s find out!
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Aug 8, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
At the next trade show you attend, take a good look around the booths and see just how much digital signage is being regularly used. The amount of electronic screens will astound you! Digital signage has become a regular and inescapable feature of trade show and convention displays, meeting rooms, conferences and more. This is primarily due to technological advancements in flat-panel displays. Today’s leading edge models are lighter in weight and less costly than in years past. Plus, they are also more durable for 3- and 4-day conferences, making them easier to operate and maintain by booth staff.
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