Apr 2, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
Think about every time you have been to a trade show, farmers market, a mall, or walking around a tourist town. There are too many vendors, stores, or businesses to visit so you must limit yourself to a handful. What makes you decide on which businesses to visit? Have you ever thought about it? Maybe you know the company or store and have specific plans to stop by. Maybe you are looking for something specific like an ice cream stand. Or perhaps you are browsing and have no idea what you are looking for. What is it that draws you to a booth, kiosk, or retail store? The answer is visual communication. Signage, staging, lighting, cleanliness, and presentation are critical factors that typically draw in a crowd. Lets dive into why visual communication is essential in 2024!
(more…)
Mar 21, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
The trade show and exhibits industry is known for its diverse selection of producers. EXHIBITOR just released its 2024 Find It Top 40 List of exhibit producers. This list includes some of the biggest and most reputable names in the industry. In fact, we work with many of these great companies! Our industry is highly specialized and consists of a network of many small businesses so we can offer a wide range of unique solutions. We will highlight 3 of the 2024 Top 40 Exhibit Producers and describe the benefits of these great companies!
(more…)
Mar 9, 2024 | Articles, Company News, Small Business and Marketing Tips, Trade Show Tips
There are few elements of trade show exhibiting that get as much negative attention as show site labor. Show labor is expensive, complicated, and inconsistent so frustration is inevitable. However, there are solutions and Creative Imaging Displays is all about finding ways to get the same (or higher) value for a lower cost. Trade Show Install and Dismantle with On Location is one of these solutions. On Location is a nationwide install and dismantle company for trade shows, events, and environments that has been in business for 25 years. Working with Creative Imaging Displays and On Location provides a high value and complete trade show experience. From design, production, and installation, we have you covered! Let’s dive into why On Location is a great alternative to contracted show labor!
(more…)
Mar 5, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
You needed your display right away. The show was fast approaching so you Googled some search terms and clicked and ordered from the first website you found. What you thought was a straight forward product purchase quickly became a nightmare. When you receive your order, you are shocked to find only a graphic, but no backdrop frame. You quickly call the supplier but no one answers. You email them and get an email back later that day. The supplier informs you that you purchased the “graphic only” without the frame. Sure enough, even though the photo on their website showed a full display, there is a small note on the order for “graphic only”.
Now you have to overnight the frame in order to meet your due date. After the fact, you decide to do some more research. Come to find out, this company is know for misleading photos and advertising! Moreover, the cost of the display you purchased in 20% higher in cost than other quality trade show suppliers. Why isn’t it more simple? What can I do to education myself? You’re in the right place! This is how to avoid trade show disasters!
(more…)
Jan 17, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
Some of the best marketing tools available for startup companies to gain exposure for their products are good, old-fashioned trade show events. If a company’s product or service is ready for market, the biggest trick is to find which expos are best for an emerging firm to set up its trade show display. In a lot of cases, bigger is better — that is to say the biggest trade shows in the world attract the most visitors and thus a startup may have the highest chance of landing the most speculators. Check out the worlds largest trade shows to find out if any of them are right for you!
(more…)
Jan 9, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
Interactive displays are now a vital part of the success of trade show exhibitors. Hanging banners and static displays just aren’t cutting it anymore. More exhibitors are hanging large-scale commercial signage monitors in their booths, and running the latest A/V content for their customers and prospects. Digital signage and interactive screens can be terrific magnets that attract visitors during a conference or event. That is why Interactive Displays are a must for trade shows!
In addition, trade show exhibitors are also using a mix of online and offline elements, including smartphone apps, geo-location services, social media interactivity, and more to connect their presence at a trade show with interested attendees and visitors. These interactive elements help connect with trade show attendees before, during, and after the event.
Let’s look at the types of interactive elements that might fit best for your trade show audience.
(more…)
