To build on our recent post, Retail and Commercial Solutions, in this post we will cover a handful of Dual Purpose Displays for Retail and Trade Shows! Most exhibitors attend a handful of shows a year. While not exhibiting, the booth materials are stored at your office, home, or a paid storage facility. What if you could strategize your booth materials so they continue to generate revenue instead of taking up space? In 2024, many exhibitors are looking for ways to maximize their marketing budgets and level up their trade show presence. A great way to expand your trade show budget is to combine it with your store front marketing budget! Lets check out a handful of products that you can use at your retail location, then pack up and take to your trade show!
Portable Tower Displays
One of the best products to achieve ROI is a tower display. Portable Tower Displays work great in retail settings and make a huge impact at trade shows. With options like backlighting, rotating overhead banners, and charging stations, towers are designed to captivate anyone in the area. Products like the Formulate Charging Tower offer multiple benefits in one system. Backlit graphics, overhead graphic banners, overhead lighting, and custom graphics make this tower perfect for a store front or event. The charging station attracts customers and exhibitors for a practical purpose, while keeping them in your space for a period of time. While devices are charging, customers are free to talk to sales staff and browse products.
Charging Stations
One of the best solutions for any marketing product is a charging station. If you have a retail location or exhibit at events, it is critical to get some kind of charging station right away! It is the perfect catalyst for sales conversations and keeping a customer in your store or booth. Our charging station options include a variety styles, sizes, and functions. From an interactive charting locker to a simple Formulate Charging Counter, we have options for every budget!
Charging stations provide one of the best incentives to stop at a retail space. Especially with fast charging technology, a quick 5 minute stop could get you 10-20% extra battery life. If you decide to set up a charging station, make sure to strategically place product and information around the station so customers who stop to charge up, will be drawn to your products. Check out this post on the psychology of charging stations at trade shows to find out why they are so effective!
Portable Trade Show Flooring
A great multi-use product is trade show flooring. Portable flooring is ideal for trade shows but also works fantastic for outdoor events, showrooms, and retail spaces. It is perfect to highlight a specific area of a showroom and set apart a retail display. Its easy to move around and use in multiple applications. The most popular option is interlocking trade show flooring because it is so easy to assemble and easy to store. Built in padding provides an anti-fatigue surface that is great for staff.
Additionally, we offer custom printed trade show flooring available in carpet or vinyl. This is perfect for exhibitors or retailers looking to level up their space. Use printed flooring to create a custom floor mat, isle carpet, and die cut shapes to set apart specific areas of your space. Are you exhibiting outdoors? We also offer outdoor portable flooring that is available in turf, carpet, and interlocking tiles! Portable flooring is one of the most versatile products we offer. It is even used in homes, private events, and parties!
Digital and Interactive Displays
If you don’t change with the times you are going to get left behind! Interactive displays are now commonplace in most corporate retailers. It could be an information center or self order kiosk, but one way or another these displays are becoming a normal part of life. That makes it even more important to have these displays at trade shows and in small business commercial locations. In our post, Why Interactive Displays are a Must for Trade Shows, we explore in detail the benefits of incorporating digital signage into your marketing efforts.
Interactive displays also help to fill the gap of busy booth staff. They do not replace people (yet, at least), however they can engage exhibitors while booth staff is busy. Additionally, more introverted people tend to prefer an interactive display instead of a sales person. Another great benefit is the ability to draw in a crowd. There is no limit on what an interactive kiosk can display, that means you can make it a game station or offer incentives for providing contact info. As the display becomes more entertaining, a crowd will soon form to check out the action!
Table Throws and Runners
What shocks me everyday is walking into retail locations without proper table coverings. In 2024, a custom printed table throw is well under $200 and the value it offers far exceeds the cost. Best of all, table throws travel easily to any location with a folding table! The most popular option is the stretch dye sub table throw because it transforms a standard table into a custom-looking counter. We offer sizes for standard 4ft, 6ft, and 8ft tables. Moreover, custom throws and table runners are available upon request. Every table throw we offer is custom printed in full color. In the past, screen printed table throws were the norm and offered limited color and logo options. Nowadays, all throws are printed with digital printers with no limit on colors. Additionally, there are no extra charges, the price you see is the price you pay. We can pantone color match and even print photography based graphics.
What do you think of Dual Purpose Displays for Retail and Trade Shows? Are these solutions that work for your business? If you have additional questions about portable marketing products or strategies for effective marketing at events, make sure to contact us and talk to one of our experienced trade show experts to guide you in the right direction!