Giving a great elevator pitch can be an art form, which requires practice and skill. Our infographic is designed to re-iterate and educate on the basic steps to a great presentation. Every situation will require a specific plan to target your audience, regardless if the presentation is to sell a product, present an idea, or close a sale. It’s important to know how to give a great elevator pitch for trade shows, marketing events, and even job interviews. The process of developing an elevator pitch is crucial when developing a marketing campaign. Whether you are an experienced outside sales rep, or a recent high school graduate, take a moment to check out this infographic to expand your marketing capabilities!
Step One of our infographic is to establish your goal. This is the key to a great elevator pitch. In sales first impressions can be everything and the same idea applies when presenting to an audience. Simple concepts like visual aids, action words, and tone of voice can elevate a presentation to a level of professionalism that will impress an audience. One key factor that is often overlooked is acting authentic. The term “keep it real” applies directly to presenters, because now more than ever people are specifically looking for authenticity. However, over the top sales techniques usually work against the presenter. Act like yourself and present passionately about the topic to grab the audience and get them excited about the presentation. A great tool is practicing in front of family and friends because they are the best judge on authenticity.
Plan Your Agenda
A carefully planned out presentation will help the presenter and the audience stay engaged, while giving the pitch structure. The first step is to gain the attention of the audience. There are a multitude of ways to make this happen, but it’s important to consider your audience. A funny joke, engaging story, or personal anecdote are great ways to break the ice. Consider something that makes you passionate so that energy carries over into the presentation.
The core of the elevator pitch is to address a need, and how you will satisfy that need with your product or service. Authenticity is key during this part of the presentation. Whenever someone senses a sales pitch coming, it usually puts them on the defense and they may even shut down altogether. Make sure your sales pitch comes across relaxed, authentic, and realistic so the audience continues to engage in the presentation.
The infographic shows the steps on controlling movement in order to maximize use of the stage and presentation tools. These simple movements can amplify your presentation and engage the audience. Physical movements and body language are another element to the elevator pitch that can amplify authenticity and excitement about your product or service. Think about a concert. The best shows are those where the band is engaged with the audience, using the stage to reach different parts of the crowd. It shows your are passionate, engaged, and interested in the audience, which results in the audience being interested in you!
At the end of the elevator pitch, conclude with summarizing the main points in a clear and concise manner. Build the conclusion to a final statement that will lead the audience to act on the main topic of the presentation whether its buying a product, using a specific service, or asking for a vote or support. These basic steps with a combination of situation specific adjustments can lead to a great presentation that will inspire. At Creative Imaging Displays we provide portable displays that are used for presentations, trade shows, events, and conferences to help aid in a successful pitch! Our line of backlit trade show displays are the best solution to gain attention at an event! Make sure to check out all of our great infographics for more tips on trade shows and marketing!