Jan 5, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
An elevator pitch is a 60-second spiel in which one explains the goals and activities of one’s business while convincing a prospective entity to invest in the concept. Having a perfect pitch at a busy trade show is a must as elevator pitches communicate critical information in a brief, concise manner. Coming up with an attention-grabbing pitch can be challenging; however, there are many tried-and-true tips and approaches for producing the perfect pitch.
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Jan 3, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
Getting attention at a busy trade show can be tough; there are countless distractions and opportunities all going on at the same time. However, trade shows and vendors using social media can find quicker ways to stand out, forge meaningful interactions and develop potential customer relationships. Here are ways that trade show attendees and vendors can use Twitter to great effect to maximize their visibility and outreach.
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Dec 30, 2023 | Articles, Small Business and Marketing Tips, Trade Show Tips
The most important part of any trade show is effectively following your leads in order to gain clients. The way in which you gather information and contact your potential clients will determine your success rate. When gathering information at trade shows it is critical to strategically plan your entire show as well as your follow up strategies.
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Dec 29, 2023 | Articles, Small Business and Marketing Tips, Trade Show Tips
Purchasing a trade show booth is an important decision that can affect budgets for years to come. Unlike low cost products, trade show products are usually higher in cost because of their quality and engineering. Researching for a trade show booth is just as important as researching when shopping for a car. There are many implications including availability and cost of replacement parts and graphics. Its very important to find the right product at the right price, but there are knock offs and imitation products out there so research is very important. Make sure to know your stuff before purchasing a quality trade show booth!
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Dec 28, 2023 | Articles, Small Business and Marketing Tips, Trade Show Tips
Most attendee complaints at conferences pertain to lack of technology, poor customer services, and inefficient follow-up. While exhibitors cannot always resolve every complaint at every show, there are steps they can take to ensure most attendee complaints are resolved. Let’s go over the Top Complaints from Conference Attendees.
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Dec 27, 2023 | Articles, Small Business and Marketing Tips, Trade Show Tips
Setting up a trade show booth is both an art and a science. No matter how hard you try to have a standard booth, you may run into issues as you move from show to show. Even though the allotted space can vary at each location, designing the optimal-sized trade show booth is very important. If your booth is too large, then it can reduce the effect of the visuals you need visitors to focus on. If the booth is too small, visitors may feel cramped and uncomfortable and they’ll move on. So the question is: What are the Best Dimensions for My Trade Show Booth?
While predicting the future is not part of the trade show tool box, you can get good estimates from the show manager as to how many people will attend. According to the Center for Exhibition Research (CEIR), attendance at trade shows has been forecast to grow through 2024. By following industry standards, and the following tips, you can prepare a list of parameters for booth set-up that will draw in these visitors and promote conversations and conversions.
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