Most attendee complaints at conferences pertain to lack of technology, poor customer services, and inefficient follow-up. While exhibitors cannot always resolve every complaint at every show, there are steps they can take to ensure most attendee complaints are resolved. Let’s go over the Top Complaints from Conference Attendees.
Setting up a trade show booth is both an art and a science. No matter how hard you try to have a standard booth, you may run into issues as you move from show to show. Even though the allotted space can vary at each location, designing the optimal-sized trade show booth is very important. If your booth is too large, then it can reduce the effect of the visuals you need visitors to focus on. If the booth is too small, visitors may feel cramped and uncomfortable and they’ll move on. So the question is: What are the Best Dimensions for My Trade Show Booth?
While predicting the future is not part of the trade show tool box, you can get good estimates from the show manager as to how many people will attend. According to the Center for Exhibition Research (CEIR), attendance at trade shows has been forecast to grow through 2024. By following industry standards, and the following tips, you can prepare a list of parameters for booth set-up that will draw in these visitors and promote conversations and conversions.
Many companies have a casual work environment and dress code. However, when an employee is on the road attending meetings, training or trade shows the rules change. It is important to look and act professionally when in a professional setting. When an employee is representing the company they should at least be dressed business casual, where slacks for men and skirts for women are acceptable. This being just a minimal standard in order to really represent the company in the right capacity, formal dress attire is appropriate. Always look and act the part at a trade show.
Should you rent your trade show booth, or buy it? Don’t make a decision without first reviewing the pros and cons of renting. Doing a trade show is great advertising for your company, but like every marketing opportunity, there are expenses associated with it. One decision you will need to make is whether to rent or buy pop up displays or a trade show booth. There are obviously good reasons for both renting and buying, and which decision is right for you depends on factors such as how often you plan on doing trade shows, how easy it is for you to store your booth year round, and whether you have special needs for your display. What are the Pros and Cons of Trade Show Booth Rental?
One of the hardest things to do at a trade show is Creating a Big Look on a Small Budget. In most cases a unique and attractive display will cost more than a simple display. Creative Imaging Displays takes pride in searching through all the available displays on the market and finding the best values available. We will never carry a product that is poor quality just because it has low price point. We have found quite a few options for exhibitors looking for a quality product that will make a statement while remaining on a tight budget.
During a trade show, getting the crowd’s attention can be challenging when everyone is trying to sell their brand in dazzling, larger-than-life displays. By conducting surveys and implementing changes based on feedback, trade show exhibitors can specifically alter their product, presentation, and personality to improve their booth. Applying Feedback to Improve your Trade Show Booth is also a great way to improve your overall booth, while catering to your client base!
