Aug 3, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
As we continue to go behind the scenes on the trade show industry, we have covered many topics showing the progress of the industry as a whole. One huge change is the psychology behind our products and why they help your ROI at every show. This post will cover the psychology of charging stations at trade shows and why you need to get one today! What is a charging station for trade shows? It is typically a graphic display like a tower, counter, or table with built in charging ports and/or wireless pads to charge all kinds of devices. The first thought is “what a great way for me to charge my phone during the show!” However, the psychology behind these products is fascinating and great for business. Let’s get into this!
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Jul 28, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
After reading our last post on the best fabric trade show displays for 2023, you are probably stepping up your trade show presence with a clean and simple fabric backdrop. Now it’s time to discuss keeping a clean and simple trade show booth to bring it all together! Trade shows provide you with a fantastic opportunity to present your brand in person to interested customers. While everyone wants a trade show to have a good turnout, overcrowding can also be an issue. When the traffic density, measured as the number of attendees per 100 square feet, gets above 5, it becomes increasingly difficult to have engaging and productive conversations.
It is generally a good idea for trade show participants to understand the potential problems that excessive crowding can cause and have a plan ready to help them deal with the situation should it arise.
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Jul 25, 2023 | Behind the Scenes, Product Reviews, Small Business and Marketing Tips, Trade Show Tips
To follow up on our most recent post on the Fabric Trade Show Graphics Revolution, it’s time to dive deep into the best fabric trade show displays for 2023! After reading the last post, you have decided that fabric trade show displays are the best portable display solution. However, with so many great options your are probably asking “which display is right for me?” We will cover three of the best fabric displays that will improve your trade show presence in 2023 and beyond!
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Jul 20, 2023 | Behind the Scenes, Small Business and Marketing Tips, Trade Show Tips
Shopping for trade show display products in 2023 is straight forward, simple, and affordable relative to 15 years ago. Prior to 2010, nearly every trade show display utilized rollable vinyl or ridged core graphics. Additionally, most displays used carpeted walls that acted as the main backdrop. Rollable and ridged graphics were very expensive and difficult to ship, so most exhibitors would purchase a carpeted booth and use Velcro graphics to display their messaging. These trade show booths were heavy, large, and expensive to ship. They also did not look all that great and took a really long time to assemble. However, fabric graphic printing came on the scene in full force around 2010 and revolutionized the entire industry! Today nearly all trade show displays utilize fabric graphic technology. Let’s go over all the great features and advantages of fabric trade show graphics!
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Jul 18, 2023 | Behind the Scenes, Infographics, Small Business and Marketing Tips, Trade Show Tips
Like most industries today, the evolution of trade show technology has been rapid over the last half century. Providing an engaging experience to trade show attendees has remained the consistent goal, with each year bringing forth new enhancements. Trade Show Technology in 2023 is exciting and revolutionary! However, it is nothing compared to where the industry is heading! Let’s get into some of the current technological advancements that will help you today!
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Jul 13, 2023 | Behind the Scenes, Company News, Small Business and Marketing Tips, Trade Show Tips
The trade show industry is changing. For years now, companies throughout the industry are acknowledging the wasteful nature of trade shows. To combat the excessive waste in the industry, all of us are utilizing the most eco-friendly production methods available. Additionally, the industry as a whole is actively participating in programs to continue to lower waste, improve safety, and reduce pollution. Is this important to you? It is to us! Let’s go over some of the eco-friendly trade show displays we currently offer, as well as where we are planning to go in the near future!
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