Apr 2, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
Think about every time you have been to a trade show, farmers market, a mall, or walking around a tourist town. There are too many vendors, stores, or businesses to visit so you must limit yourself to a handful. What makes you decide on which businesses to visit? Have you ever thought about it? Maybe you know the company or store and have specific plans to stop by. Maybe you are looking for something specific like an ice cream stand. Or perhaps you are browsing and have no idea what you are looking for. What is it that draws you to a booth, kiosk, or retail store? The answer is visual communication. Signage, staging, lighting, cleanliness, and presentation are critical factors that typically draw in a crowd. Lets dive into why visual communication is essential in 2024!
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Mar 28, 2024 | Small Business and Marketing Tips, Trade Show Tips
You may be a new business owner or an established business looking to increase your customer base. Either way, you have determined exhibiting is a potential option for increasing sales. However, exhibiting is far more complicated than it seems. Determining the correct venue, budget, marketing products, and sales approach are just a few of new skills you must acquire to exhibit successfully. If you are someone just starting out and confused on where to start, this blog post is for you! Here are 3 easy tips for first time exhibitors to get you on the right track!
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Mar 26, 2024 | Small Business and Marketing Tips, Trade Show Tips
Sometimes problems are very complicated, require hours of research, contemplation, and trial and error to find the final solution. Other problems are incredibly easy to solve. However, they appear very complicated on the surface. For example, at your last show, leads, customer interactions, and booth traffic is way down. Is it the economy, show attendance, pre-show marketing, or booth staff training? Maybe, or maybe the solution is right in front of you. Our reptilian, primitive brain is hardwired and sometimes makes us act in ways we can’t explain. This is where BrightLine Light Box Displays come into play. The reason no one stops at your booth is because of your outdated display system.
Like a moth to a flame, our brains are drawn to bright, colorful, and vibrant images. At a trade show you have three seconds to grab someone’s attention. Let’s dive into how BrightLine can make you the star of your show!
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Mar 21, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
The trade show and exhibits industry is known for its diverse selection of producers. EXHIBITOR just released its 2024 Find It Top 40 List of exhibit producers. This list includes some of the biggest and most reputable names in the industry. In fact, we work with many of these great companies! Our industry is highly specialized and consists of a network of many small businesses so we can offer a wide range of unique solutions. We will highlight 3 of the 2024 Top 40 Exhibit Producers and describe the benefits of these great companies!
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Mar 19, 2024 | Small Business and Marketing Tips, Trade Show Tips
“Why are trade show booth prices are all over the place?” If you are an exhibitor or an industry professional you have asked or heard this question many times. And it’s very true, trade show booth prices are all over the place! Well, why is that? In the trade show industry it is sometimes hard to identify due to the similar appearance of many different products. It would be like going to a car lot and 3 cars visibly look the same, but have much different price points. Just like cars, display prices vary for a variety of reasons. Some are made in the USA vs. made in China. Additionally, some are backlit vs. non-backlit. Some frames can support monitors and shelves while others are simply backdrops. Lets find out the differences between Economy vs. Premium Trade Show Booths!
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Mar 12, 2024 | Small Business and Marketing Tips, Trade Show Tips
It may be early March, however spring is just around the corner! In many parts of the country outdoor exhibiting continues throughout the year. However, in the colder parts of the states, now is the time to get a jump on the 2024 season! Outdoor marketing displays for 2024 include tents, flags, signs, and flooring. Use these products for farmers’ markets, private events, community gatherings, beer festivals, and food festivals! Creative Imaging Displays offers a wide variety of options at many different price points for all businesses and individuals. Let’s go over some of the new additions to our line up so you are prepared for summer 2024!
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